AI training
From $50/person
One-on-one is $125 an hour. Group workshops are $50 a person. Starting prices, quoted to your topic and group size.
See AI training →What it costs. In actual numbers.
Most agencies make you book a call to hear a price. Here are ours up front. Websites are priced by the page and start at $399. The AI audit is $499. AI training starts at $50 a person. A single automation runs up to $1,500, and larger systems start at $1,500, with a fixed quote before we build.
Websites are priced by the page.
Custom sites you own, quoted on page count rather than hours. Pick a size and you'll see the total and every payment before you book.
$250 per additional page up to 10 pages. Past 10 pages, every project gets scoped individually before a final quote.
Payment runs in three parts on every project: 40% to start, 40% at the build milestone, 20% at launch. Prices don't include sales tax.
See the full web design page →Build your quote.
Pick a size and see the full price, plus what you pay at each step.
- Custom design that works on every screen
- SEO and AEO setup
- Your booking or contact form, wired up and tested
- A handoff walkthrough so you can run it yourself
Pages
$250 per added page
How you pay
- To start40%
$559.60$559.60 - Build milestone40%
$559.60$559.60 - At launch20%
$279.80$279.80 - Total
$1,399$1,399
Prices don't include sales tax.
Audits
Free, or $499
The website audit is free and takes about a minute. The AI audit inside your business is $499. Start a build within 30 days and the $499 comes off the price.
See the audits →Automation
Up to $1,500
For a single automation. Larger systems start at $1,500, with a fixed quote before we build.
See the three sizes →Automation, in three sizes.
Single automation
Up to $1,500
One workflow, wired end to end. The right size for your first automation.
- ✓One core workflow (e.g. instant lead replies, invoice reminders)
- ✓Connected to the tools you already use
- ✓Failure handling and a human-escalation path
- ✓Documentation and handoff, you own it
Systems build
$1,500 and up
Several connected workflows that remove a whole category of busywork.
- ✓Multiple workflows built as one system
- ✓AI steps where they earn their keep, rules where they don't
- ✓Dashboards or reporting so you see what's happening
- ✓Sprint demos: you watch it work before launch
- ✓90 days of post-launch tuning
Larger engagements
Scoped per project
Multi-system builds, client portals, and production AI assistants like Supply SA's.
- ✓Everything in a systems build, at organization scale
- ✓Deterministic AI assistants for customer-facing work
- ✓Integration with legacy or government-adjacent processes
- ✓Care plans available after launch, scoped to the system
Care plans, when you want a hand.
Same rate for websites and automations. Use it for a tweak, a fix, or a change you would rather not do yourself. No retainer, no monthly fee.
$35/hour
One-hour minimum.
Run your own numbers. We'll wait.
Slide to match your business. The comparison uses the middle of our typical range, and the break-even math is right there in the open.
Doing it by hand, per year$13,000
Typical automation build, once$1.5K to $10K
Break-even (at a $6K build)24 weeks
Kept in your pocket$7,000 / first year
Year two, the system still runs and the payroll line doesn't come back. A hire also gets sick, takes vacation, and eventually leaves with the process in their head.
Four things decide where you land.
How many tools we connect
Two tools talking to each other is simple. Six tools, a CRM migration, and a legacy database is not. Each integration adds build and testing time.
How much judgment the system needs
Fixed rules are cheap and reliable. The moment a step has to read something and make a call, it needs guardrails and a way to check its own work, plus a path to a human when it is not sure. That is where the engineering time goes.
What happens when it fails
A social post that doesn't publish is an annoyance. A missed compliance step is a lawsuit. Higher stakes mean more failure handling, priced in honestly.
Whether a human stays in the loop
Approval steps, review queues, and handoff points make systems safer and slightly more complex. For customer-facing work, we usually recommend them.
Soulwire vs. DIY Zapier vs. a freelancer.
Honest comparison, including when we're not the right answer.
Upfront cost
- DIY (Zapier / Make)
- $0 + your evenings
- Freelancer
- $500 to $3K, varies wildly
- Soulwire Studio
- Up to $1.5K per automation, fixed quote
Ongoing cost
- DIY (Zapier / Make)
- $30 to $300/mo in tool fees, forever
- Freelancer
- Hourly, every time it breaks
- Soulwire Studio
- You own the build; your tool fees (typically $20 to $100/mo) still apply, care plan optional
Who does the thinking
- DIY (Zapier / Make)
- You, on YouTube at 11pm
- Freelancer
- Depends who you get
- Soulwire Studio
- Architecture first: logic, failure handling, escalation, mapped before the build
When it breaks
- DIY (Zapier / Make)
- It breaks silently; leads drop
- Freelancer
- Hope they're still around
- Soulwire Studio
- Monitoring, alerts, and a 90-day tuning window
Best for
- DIY (Zapier / Make)
- One simple trigger. Genuinely, start here.
- Freelancer
- A defined small task with low stakes
- Soulwire Studio
- Workflows where dropped balls cost real money
Pricing questions, answered.
Why are your prices on the page?
Because you deserve to know before you book a call. A website starts at $399 and is priced by the page. The AI audit is $499. A single automation runs up to $1,500, and larger systems start at $1,500. You get an exact quote after one call, not a surprise later.
What decides where an automation lands in the range?
Four things: how many tools we connect, how much judgment the system needs, what happens when a step fails, and whether a person stays in the loop. More of each means more build and testing time. We walk you through it before quoting.
Do I own what you build?
Yes. The website, the code, the automation, all yours. No platform to rent and no editor you are locked into.
How do payments work on a website?
Three parts: 40% to start, 40% at the build milestone, 20% at launch.
What do care plans cost?
$35 an hour, one-hour minimum, for both websites and automations. Use it when you want a change handled for you. No retainer.
What does AI training cost?
One-on-one is $125 an hour. Group workshops are $50 a person. Both are live, online or in person in San Antonio, built around your own work.
Is the $499 AI audit worth it if I plan to build?
Yes, if a build is next. Start one within 30 days of the audit and the $499 comes off the price. You keep the priority plan either way.
Want your actual number, not a range?
Thirty minutes. You bring the bottleneck, we bring the opportunity map and a real quote. If automation isn't worth it for you yet, we'll say so.