Case Study · Web Design

A big sister for every grade.

AI for Girls Enterprise teaches girls AI and business, from kindergarten through college. Its old Wix site had two menu links that went nowhere and a sign-up the youngest girls could not join. We rebuilt it pro bono on the same Wix account, so founder Mia Nixon still runs every word of it herself.

The homepage of the AI for Girls Enterprise site on a laptop screen.
The homepage of the AI for Girls Enterprise site on a phone.
Client
AI for Girls Enterprise
Sector
Nonprofit / Education
Engagement
Pro bono
Live at
aiforgirlsenterprise.org

The redesign.

Same nonprofit, same Wix plan, same domain. The homepage now speaks to high school and college women, and girls in grades K-8 get their own section built around Mia’s children’s book.

BeforeAfter

Drag to slide from the old site to the new build

The AI for Girls Enterprise homepage before the redesign.
The new AI for Girls Enterprise homepage, built by Soulwire Studio.

The old homepage next to the new one. Scroll inside the frame to see the full page.

The part you cannot see.

A nonprofit site has to keep working after the designer leaves. Mia had to be able to change anything without breaking the design, on her own Wix account, without losing her plan, domain, contacts or form history.

823

pieces of copy she edits herself

Every headline, paragraph, button, link and photo is a labeled row in her Wix dashboard, down to the menu and footer. Her changes show on the site in about a minute, and the approved formatting holds until she rewrites a line.

18

days from first draft to launch

Three design directions went up on day one. Every round of changes happened on a fast preview first, then the approved pages moved onto Wix and were checked against that preview at desktop and phone width.

0

old links broken at launch

Every address from her old sitemaps forwards to the right new page. On launch day, a forgotten Wix redirect rule took over the new Scholarship page. We traced it, backed up all eight old rules, and removed the one causing it.