Case Study · Web Design
A shop that keeps its own count.
Casa Chocolates is a veteran-owned chocolate shop in San Antonio, one of only 200 to 300 makers in the U.S. who start from the cacao bean. Derik Swee sells at the register all week, so the new site runs on the Square account he already uses. Prices and stock stay in step with the register, and he updates stock or switches shipping on and off from his phone.
- Client
- Casa Chocolates
- Sector
- Food / Retail
- Engagement
- Website and online store
- Live at
- casachocolates.com
The redesign.
The old site was a standard Square store template. The new homepage starts with what makes Casa different: one country of cacao in every bar, tasting notes that come from the bean, and a tasting flight builder for people who don't know where to start. The logo is Derik's own lettering, and the ink drawings follow the style of his wrapper art.
Drag to slide from the old site to the new build
The Casa Chocolates homepage before and after the rebuild. Scroll inside the frame to see the full page.
The part you cannot see.
A one-person chocolate shop has no time to babysit a website. The site takes its numbers from Square, and the domain moved to new hosting with his email untouched. Every page passed an accessibility scan on desktop and on a phone before launch.
16
bars priced and stocked from Square
When a bar sells out at the register, it shows sold out online. Checkout hands off to Square, so payments, sales tax, and receipts land in the dashboard he already uses.
1
phone page for stock and shipping
After a new batch, he picks the bar, types how many he made, and Square adds them to the count. The same page turns shipping off for the summer heat and sets his flat rate.
20
old store links still working
Every address from the old store's sitemap, including product pages already in Google, lands on the new site. All 21 of his domain records moved over, so his Microsoft 365 email never went down.